Every day, search engine giants like Google and Yahoo are tweaking their algorithms in ways that can be devastating to your company.
Most recently, Google's new ranking system will penalize websites that are not mobile-friendly. That means that if your website does not have a built-in mechanism to be easily viewed on mobile devices such as cell phones or tablets, that Google will not rank your website as others who do. This could translate in your website being buried to many pages into a search phrase while your competors rocket to the top making it easier for potential customers to find them and not you.
If your website is not mobile friendly or if you are not sure if it is, then it is time to upgrade it right away. It is important to remember that your website is just as, if not more important than your company's lobby or offices in creating a positive first impression on prospective customers. More people will see your website than they will your own offices and they will use the look and feel of your website to determine if they will even consider you in the first place.
Do not make the mistake of not upgrading your website as this is one investment you can't afford to miss. The success of your company literally depends on it.