June 1, 2020

Times are tough and many businesses must focus their time and resources on the most critical parts of operating such as simply staying open and making payroll.

When in this position, business owners often find themselves forced to put their marketing efforts at the bott...

May 29, 2020

Don't you hate those should've, could've, would've moments? Me too. It drives me crazy when I start to think of all of those things that I wish I had done. A friend of mine very wisely told me that sometimes you just have to jump in and do something when you have a goo...

February 20, 2020

What's so great about a makeover? You hear about them all the time on those reality shows where they show the worn down and scruffy before pictures of a person, house, room and yard, followed by the glamorous and beautiful after pictures after the makeover.

That's what...

February 19, 2020

If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity.

Branding is one of the basic aspects of online marketing, but it’s also one of the most important, if not the most. What do you want your cu...

February 6, 2020

Every day, search engine giants like Google and Yahoo are tweaking their algorithms in ways that can be devastating to your company.

Most recently, Google's new ranking system will penalize websites that are not mobile-friendly. That means that if your website does not...

January 10, 2020

Have you ever experienced sticker shock when trying to build your marketing budget? You have probably had brilliant ideas that you rushed to your team to talk about knowing that this idea will take your company to higher and higher levels. Then you get slapped in the f...

October 24, 2019

Aside from using the major search engines, your potential customers are also using Facebook, Google+, Twitter, YouTube, and other social networks to find the products or services that you offer.  They search in the blogging community and in local business directories....

July 27, 2019

Online reviews can impact your reputation and eventually your whole business. That’s a fact. Want proof? According to research, a massive 80% of consumers can change their purchase decision after reading a negative review online. They do this even if the business in qu...

July 6, 2019

Did you know that within the social media space, there are conversations happening at this very moment that will define your brand? If you don’t capitalize on this vast and growing landscape, your competitors will, and you won’t like the outcome.

Business owners may not...

July 2, 2019

Content marketing is a great way to build your brand online. With the right kind of content, you can build and optimize your brand on the Internet so that it brings more traffic to your website and more sales to your business. More importantly, it can improve the overa...

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